Prime is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC, and promoted by YouTubers Logan Paul and KSI.
The range was launched in 2022 and is known for its unique flavors and the hype generated through social media and mainstream sports sponsorship deals.
What is PRIME DRINK?
It’s a line of hydration drinks and energy drinks that was launched in 2022 by Prime Hydration, LLC. The range is promoted by YouTubers Logan Paul and KSI, who have millions of followers combined, and has been the subject of social media hype since its launch.
In this article, we will discuss Prime Drink in detail, including its ownership, types, flavors, and sponsorships.
The Types of PRIME DRINK
Prime has two different types of drinks: Prime Hydration Drink and Prime Energy Drink.
1. Prime Hydration Drink
Prime Hydration Drink is also known as a sports drink and comes in eight different flavors: Blue Raspberry, Grape, Ice Pop, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, and Tropical Punch.
2. Prime Energy Drink
Prime Energy Drink was launched in 2023 and contains 200mg of caffeine. It comes in five different flavors: Blue Raspberry, Lemon Lime, Orange Mango, Strawberry Watermelon, and Tropical Punch.
PRIME DRINK Flavors
- Hydration Drink: Blue Raspberry, Grape, Ice Pop, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch
- Hydration Sticks: Blue Raspberry, Ice Pop, Lemon Lime, and Tropical Punch
- Energy Drink: Blue Raspberry, Lemon Lime, Orange Mango, Strawberry Watermelon, Tropical Punch
Brief history of PRIME DRINK
Prime was created in 2022 by Congo Brands, a company that specializes in product development at the intersection of consumer demand and e-commerce. The idea for Prime came from the growing demand for sports and energy drinks among young adults and the fitness community.
Congo Brands saw an opportunity to create a high-quality sports drink that not only tasted good but also delivered the necessary nutrients to support athletic performance and recovery.
To help promote the brand and appeal to a younger demographic, Congo Brands partnered with social media influencers Logan Paul and KSI. The duo, who have a combined following of over 40 million subscribers on YouTube, were instrumental in generating hype and buzz around the release of the product.
They helped to create a social media frenzy that drove demand for the drink, causing prices to skyrocket on online marketplaces.
However, it’s important to note that although Logan Paul and KSI have a stake in the company, they don’t actually control it. Prime is actually owned by Congo Brands, which also owns other brands like 3D energy drinks and AlaniNutrition.
Since its launch, Prime has become a major player in the sports and energy drink market, with sponsorships from major sports teams and events, including NASCAR, the UFC, and the Los Angeles Dodgers.
The brand has also faced controversy and criticism, particularly for the high caffeine content in its energy drink, which has led to bans in some schools in Australia.
Despite these challenges, Prime continues to be a popular choice among athletes and fitness enthusiasts looking for a high-quality sports drink to support their performance and recovery.
Why is PRIME DRINK so Popular?
Prime has been making waves lately, and it’s not hard to see why. Prime has quickly become one of the most popular sports drinks on the market, and it’s all thanks to some pretty savvy marketing by Logan Paul, KSI and some big name sponsorships.
First off, the Drink got a huge boost from two popular YouTubers and influencers, Logan Paul and KSI. With a combined following of over 40 million subscribers, they announced the launch of their new drinks company, Prime Hydration, on a live Instagram feed.
This created a ton of buzz around the product, especially among school-going children who were drawn to the hype.
The demand for Prime was so high that online resellers started selling it for exorbitant prices, and there were even reports of chaotic scenes at supermarkets in the UK. Plus, the fact that some kids were using used Prime bottles filled with water to boost their status among their peers just shows how much of a cultural phenomenon this drink has become.
But it’s not just the hype that’s driving the popularity of Prime. The company has also been landing some pretty big sponsorships, including becoming the official sports drink supplier for Premier League club Arsenal and the Los Angeles Dodgers baseball team.
Plus, they recently signed a joint marketing agreement with the Ultimate Fighting Championship (UFC), which is a huge deal in the world of mixed martial arts.
All in all, Prime has managed to create a perfect storm of hype, marketing, and sponsorships that has made it one of the most popular sports drinks around. So if you haven’t tried it yet, you might want to see what all the fuss is about!
There are a few more reasons why the drink Prime has become popular:
- Unique Flavors: the drink offers a range of unique flavors that are not typically found in other hydration or energy drinks. This has helped to set it apart from the competition and attract a dedicated following.
- Demand and Supply: It is not widely available in supermarkets, convenience stores, and online retailers. This has made it hard for the fans to try the product. We all know when something is a rare find, it’s bound to be popular
- Vegan and Gluten-Free: Prime is vegan and gluten-free, which appeals to the fans who follow plant-based or gluten-free diets. This has helped to expand its customer base and increase its popularity among health-conscious consumers.
PRIME DRINK Ingredients
Prime is a line of refreshing and energizing drinks that provide hydration and nutrients for the body. The line includes two main products: Prime Hydration Drink and Prime Energy Drink. Both drinks contain filtered water, coconut water from concentrate, and natural flavoring.
However, they differ in terms of their added ingredients and nutritional values.
Prime Hydration Drink Ingredients:
- Filtered Water
- Coconut Water from Concentrate
- Citric Acid
- Dipotassium Phosphate
- Tri Magnesium Citrate
- Natural Flavor
- Sucralose
- Beta Carotene for Color
- L-Isoleucine
- L-Leucine
- L-Valine
- D-Alpha Tocopheryl Acetate (Vitamin E)
- Acesulfame Potassium
- Retinyl Palmitate (Vitamin A)
- Zinc Aspartate
- Pyridoxine Hydrochloride (Vitamin B-6)
- Cyanocobalamin (Vitamin B-12)
Prime Hydration Drink provides a source of electrolytes, vitamins, and minerals, including magnesium, potassium, Vitamin A, Vitamin B-6, and Vitamin B-12. It is low in calories, with only 20 calories per serving, and is free from saturated fats, trans fats, and added sugars. It is also gluten-free and suitable for individuals with tree nut allergies.
Prime Energy Drink Ingredients:
- Carbonated Filtered Water
- Coconut Water from Concentrate
- Citric Acid
- Natural Flavor
- Calcium Lactate
- Magnesium Citrate
- Potassium Citrate
- Sodium Citrate
- Caffeine
- Sucralose
- Potassium Sorbate (Preservative)
- Sodium Benzoate (Preservative)
- L-Theanine
- Inositol
- Glucuronolactone
- Taurine
- Acesulfame Potassium
- Pyridoxine Hydrochloride (Vitamin B-6)
- Cyanocobalamin (Vitamin B-12)
Prime Energy Drink is a carbonated beverage that contains caffeine, taurine, and glucuronolactone, which are known to improve mental alertness and physical performance. It also contains a blend of vitamins and minerals, including calcium, magnesium, potassium, Vitamin B-6, and Vitamin B-12. Prime Energy Drink is free from added sugars, saturated fats, and trans fats. It is also gluten-free and suitable for individuals with tree nut allergies.
To learn more about the nutritional values and benefits of each ingredient, read our detailed Prime Drink ingredients guide.
Can You Make Mixed Drinks with PRIME DRINK?
You can totally mix drinks with PRIME! No reason not to, partner. It’s been a long-standing tradition in colleges to mix anything to create a fruity punch, so why break it now?
And if you wanna kick it up a notch, you can use PRIME as the flavor base for your B.O.R.G. drink mix. Trust me, it’s gonna be a wild ride!
Do PRIME DRINK sell Variety Packs?
Prime Drink offers the Prime Hydration Drink Variety Pack, featuring 15 bottles per pack.
Is PRIME DRINK Gluten Free?
Yes, both the PRIME Hydration Drink and PRIME Energry Drinks are Gluten-Free.
Do PRIME DRINKs Contain Caffeine?
The PRIME Energy Drink has 200mg of caffeine in every 12oz can. But, if you prefer to avoid caffeine, you can opt for PRIME Hydration Sports Drink or Hydration Sticks which are caffeine-free.
Is PRIME DRINK Vegan Friendly?
You’ll be happy to know that DrinkPrime.com says the PRIME drinks are vegan friendly!
The Background of PRIME DRINK
Who Owns PRIME?
Prime is owned by Congo Brands, a company that is described as being “at the epicenter of where consumer demand meets product development.” While both Logan Paul and KSI have a stake in the company, they do not have a controlling stake.
When was PRIME DRINK Launched?
On January 4, 2022, YouTubers and influencers Logan Paul and KSI announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration. Their involvement led to a social media hype around the product, which was followed by demand from school-age children.
Sponsorships for the Big Brands
Prime has been the sponsor for various sports teams and events, including:
Timmy Hill’s Number 13 Car for the NASCAR Circuit
Prime was the sponsor for Timmy Hill’s number 13 car for the NASCAR circuit.
Premier League Club Arsenal
In July 2022, Premier League club Arsenal announced a joint marketing agreement with Prime, with Prime becoming the official sports drink supplier for the club.
Ultimate Fighting Championship (UFC)
In January 2023, the Ultimate Fighting Championship (UFC) announced a joint marketing agreement with Prime, with Prime becoming the official sports drink supplier for the Mixed Martial Arts (MMA) promotion company.
Super Bowl LVII
In February 2023, Prime was promoted in a Super Bowl LVII commercial.
Los Angeles Dodgers
In April 2023, the Los Angeles Dodgers announced a joint marketing agreement with Prime, with Prime becoming the official sports drink supplier for the baseball team.
The Criticisms of PRIME DRINK
While Prime has been successful in generating hype and sponsorships, it has also been the subject of criticism.
Monetizing Misogyny
Mary McCarthy of The Independent criticized Logan Paul and KSI for “monetizing misogyny” and for the amount of influence they had on young boys.
Health Risks
Several Australian schools have instituted bans on Prime Energy Drinks as a health risk to students due to their high caffeine levels.
A school had the AUDACITY to ban Prime, leaving their students dehydrated.
To counter this blatant wrongdoing, we’ll be sending a truckload of Prime to this school and many other schools. Just retweet this tweet to represent your school to get some Prime. pic.twitter.com/bfQhGgjzB2
— ksi (@KSI) September 28, 2022
Celebrity and User Reviews
Gordon Ramsay reviewed Prime on Heart radio, describing it as “like swallowing perfume” and giving it 0/10. Boxer Chris Eubank Jr also tried the drink, saying “It’s very strong, not really my thing, but I can see how some people would like it.”
On the other hand, celebrity chef Jamie Oliver gave a positive review of the drink, saying “I really enjoyed Prime Drink. It has a unique and refreshing taste, and I love that it’s made from natural ingredients.”
PRIME DRINK Reviews from Yelp
On the popular review website Yelp, the drink has an average rating of 4 out of 5 stars, with many reviewers praising its unique flavor and natural ingredients.
One reviewer wrote, “I was skeptical at first, but after trying Prime, I’m a convert. It has a deliciously refreshing taste and I love that it’s made with all-natural ingredients. Highly recommend!”
Another reviewer commented, “I was looking for a healthier alternative to soda and Prime Drink has exceeded my expectations. It’s not too sweet and has a great flavor. I’ve been drinking it every day since I discovered it!”
PRIME DRINK Amazon customer reviews
In addition to these celebrity reviews, many consumers from Amazon have also tried and reviewed Prime. See the reviews on Amazon here.
Chico from United States: I decided to try Prime drink for myself to see if it was overly sweet. Surprisingly, it tasted quite good. While I wouldn’t want to consume 2-3 of these drinks in a day, it was hydrating and didn’t cause any jitters. However, I did find it a little pricey. I purchased from a seller who shipped it to me, but unfortunately, most of the bottles were dented in some form. This wasn’t a huge issue as they weren’t leaking, but it may raise some questions from kids.
MBA from United States: As someone who is big on clean energy drinks, I’ve tried a lot of brands and found that Prime and FITAID are my favorites. Although Prime has a lot of hype right now, I also care about what works. In terms of taste, Prime is non-carbonated and has a good upfront taste but a mediocre aftertaste. On the other hand, FITAID is lightly carbonated, tastes more mature, and has a better aftertaste than Prime.
Tasheva Gadson from United States: My 12-year-old son saw Prime drink on TikTok and wanted to try it because his favorite athlete endorsed it. Overall, my son and my older sons ages 30 and 26 liked the drink. They said it was naturally sweet and had a good flavor. My eldest son who is a gym-goer enjoyed it more than other commonly known brands because it has less sugar. The bottle design has a nice “sports drink” look but is unique enough to differentiate it. I gave it 4 stars because they had to apply more pressure than normal to open the bottle.
Candice s from United States: My kids are now hooked on Prime drink, as it tastes just like a bomb pop popsicle. While the price is a little higher than what we would pay at our local Walmart, we couldn’t find it anywhere else recently, so it was worth the wait. Although some of the bottles were dented, 5 of them towards the top neck of the bottle, it was likely due to shipping. It was slightly awkward to drink out of those dented bottles, but overall, it was a good purchase.
Overall, while Prime has received mixed reviews from celebrities and consumers alike, it seems that many people appreciate its unique flavor and natural ingredients. Whether or not it will become the next big beverage trend remains to be seen, but for now, it’s certainly worth giving a try for those looking for a healthier alternative to traditional sodas.
What Drinks are Similar to PRIME DRINK?
If you’re looking for a drink similar to PRIME, there are a few options out there to consider. PRIME offers two different types of drinks: the PRIME Hydration Sports Drink and the PRIME Energy Drink. Let’s take a closer look at their ingredients to see what other options might be comparable.
Starting with the PRIME Hydration Sports Drink, the key ingredients include filtered water, coconut water from concentrate, citric acid, dipotassium phosphate, and tri magnesium citrate. It also contains natural flavor, sucralose, beta carotene for color, and a blend of amino acids including L-Isoleucine, L-Leucine, and L-Valine. Additionally, it contains a number of vitamins and minerals, such as vitamin A, vitamin D, vitamin E, and zinc.
If you’re looking for a similar sports drink option, you might consider BodyArmor, Gatorade or Powerade. Both of these drinks contain similar electrolyte replenishment ingredients like sodium, potassium, and magnesium. However, they don’t contain the same blend of amino acids that PRIME does.
Moving on to the PRIME Energy Drink, this option contains filtered water, coconut water from concentrate, citric acid, and natural flavor. It also contains a number of vitamins and minerals, such as calcium, magnesium, and potassium.
However, the key difference is that it contains caffeine, as well as other energy-boosting ingredients like taurine, L-theanine, and inositol.
If you’re looking for a similar energy drink option, you might consider popular brands like Red Bull or Monster. Both of these drinks contain caffeine, taurine, and other energy-boosting ingredients.
However, they may not contain the same blend of vitamins and minerals that PRIME does.
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