Prime Hydration, LLC launched its range of sports drinks, drink mixes, and energy drinks in 2022.
The brand, stylized in all caps, gained popularity on social media through endorsements from YouTube personalities Logan Paul and KSI. The company also secured mainstream sports sponsorship deals.
One of the marketing claims that Prime makes is that its products are “caffeine-free.” However, one of its drinks, Prime Energy, contains 200mg of caffeine.
In this article, we explore why Prime says its products are caffeine-free and the ingredients of the Prime Hydration Drink and Prime Energy Drink.
The Launch of Prime Hydration, LLC
Prime Hydration, LLC, is a US-based company that manufactures sports drinks, drink mixes, and energy drinks. The company launched its products in 2022 and gained social media hype through endorsements by Logan Paul and KSI, two popular YouTubers with a combined following of tens of millions.
Prime’s marketing strategy also included securing mainstream sports sponsorship deals.
Prime Hydration Drink Ingredients
The Prime Hydration Drink is one of the products offered by Prime Hydration, LLC. According to the product label, the serving size for the Prime Hydration Drink is 16.9 fl oz (500 mL), and it contains 25 calories.
The drink has no total fat, saturated fat, trans fat, cholesterol, or protein. It has 5g of total carbohydrates, 0g of dietary fiber, and 2g of sugar, with no added sugar.
The drink has electrolytes, including 124mg of magnesium and 700mg of potassium. It also contains vitamins, including 900mcg of Vitamin A, 15mg of Vitamin E, and 1.1mg of Zinc.
The ingredients of Prime Hydration Drink include Filtered Water, 10% Coconut Water from Concentrate, Citric Acid, Dipotassium Phosphate, Tri Magnesium Citrate, Natural Flavor, Sucralose, Beta Carotene for Color, L-Isoleucine, L-Leucine, L-Valine, D-Alpha Tocopheryl Acetate (Vitamin E), Acesulfame Potassium, Retinyl Palmitate (Vitamin a), Zinc Aspartate, Pyridoxine Hydrochloride (Vitamin B-6), Cyanocobalamin (Vitamin B-12).
The drink is gluten-free and does not contain cereals or their derivatives. However, the drink contains tree nuts and their derivatives.
Prime Energy Drink Ingredients
Prime Energy Drink is another product offered by Prime Hydration, LLC. The serving size for the drink is 12 fl oz (355mL), and it contains 10 calories. The drink has no total fat, sodium, or sugar, and no added sugar. It has 4g of total carbohydrates and contains 132.7mg of potassium, 56mg of calcium, and 56.3mg of magnesium.
Prime Energy Drink is carbonated and contains filtered water, coconut water from concentrate, citric acid, natural flavor, calcium lactate, magnesium citrate, potassium citrate, sodium citrate, 200mg of caffeine, sucralose, potassium sorbate (preservative), sodium benzoate (preservative), L-Theanine, Inositol, Glucuronolactone, Taurine, Acesulfame Potassium, Pyridoxine Hydrochloride (Vitamin B-6), 300mg of electrolytes, and Cyanocobalamin (Vitamin B-12).
Why Does Prime Say Caffeine-Free?
Prime Hydration, LLC, the company behind the Prime range of sports drinks, has been promoting their drinks as caffeine-free.
However, as we saw earlier, Prime Energy Drink contains 200mg of caffeine per serving. So, why does Prime say caffeine-free?
The answer lies in the fact that not all the drinks in the Prime range contain caffeine. Prime Hydration Drink, which is also part of the Prime range, does not contain any caffeine.
It is a hydration drink designed to replenish electrolytes lost during exercise and contains a blend of minerals and vitamins such as calcium, magnesium, and vitamins A, D, and E, among others.
On the other hand, Prime Energy Drink, as the name suggests, is an energy drink that contains caffeine, along with other ingredients such as taurine, inositol, and L-theanine, to provide a boost of energy.
The company has made it clear that Prime Hydration Drink is caffeine-free, and the confusion arises when consumers assume that all drinks in the Prime range are caffeine-free.
It is important to note that caffeine can have both positive and negative effects on the body, and it depends on various factors such as the individual’s sensitivity to caffeine and the amount consumed.
Caffeine is a stimulant that can help improve focus, alertness, and cognitive performance. It is also known to enhance physical performance by reducing fatigue and increasing endurance.
However, consuming too much caffeine can lead to side effects such as jitteriness, anxiety, and insomnia, among others.
By separating the product line into two categories, Prime Hydration, LLC aims to cater to two different groups of consumers.
Some people might prefer a sports drink without caffeine, while others might need an energy boost. By offering both options, Prime Hydration, LLC hopes to satisfy the varying needs of its customers.
Another reason why Prime Hydration, LLC markets its products as caffeine-free could be because caffeine is a controversial ingredient.
Some people are sensitive to caffeine and might experience adverse effects from consuming it. By promoting its products as caffeine-free, Prime Hydration, LLC avoids alienating customers who prefer to avoid caffeine altogether.
Conclusion
In conclusion, Prime Hydration, LLC markets its products as caffeine-free despite the fact that the Prime Energy Drink contains caffeine. This is because the company separates its product line into two categories: hydration and energy.
The Prime Hydration Drink falls into the hydration category and is caffeine-free, while the Prime Energy Drink falls into the energy category and contains 200mg of caffeine.
By doing so, Prime Hydration, LLC hopes to cater to the varying needs of its customers and avoid alienating those who prefer to avoid caffeine altogether.
